December 2025, MOON TOWNSHIP, PA
MOON TOWNSHIP, Pennsylvania – Robert Morris University (RMU) Athletics today announced a partnership with JABA, an AI-powered platform built to streamline and optimize Name, Image, and Likeness (NIL) partnerships for student-athletes.

This integration strengthens RMU’s commitment to providing comprehensive NIL resources by giving every Colonial student-athlete a cutting-edge, centralized system for managing their personal brand, ensuring compliance, and maximizing their commercial value. JABA's technology will simplify the entire NIL lifecycle, from the initial brand pitch to post-deal tracking, allowing student-athletes to focus on their academic and athletic pursuits.

RMU Athletics recognized the need for an efficient, scalable solution to manage the rapidly evolving NIL landscape, giving smaller NIL teams the ability to operate at scale without adding staff. JABA's core capabilities directly address these demands:

JABA is designed to empower student-athletes in the Name, Image, and Likeness (NIL) landscape by providing a comprehensive, automated platform. The system facilitates outreach through Pitching Automation, leveraging AI to instantly generate professional, brand-ready media kits and personalized pitch decks, thus eliminating time-consuming manual creation and accelerating the athlete's ability to connect with potential partners. To secure higher-value deals, JABA provides Verified Insights by collecting proprietary, first-party data directly from the athletes. This gives brands access to real-time, verified information on audience demographics, sentiment, and the athlete's true marketability. Crucially, the platform features robust Compliance and Contract Management, offering automated alerts for necessary FTC disclosures and brand brief alignment to ensure every deal strictly adheres to NCAA and university regulations. Lastly, JABA simplifies performance assessment through ROI Tracking, allowing athletes and the athletic department to easily monitor sponsored post performance and track the true return on investment for brand partners, thereby demonstrating the long-term value of an RMU student-athlete partnership.

"In the increasingly sophisticated NIL environment, we have a responsibility to equip our student-athletes with best-in-class resources," said Chris King '94, RMU Vice President and Director of Athletics. "The integration of JABA's AI-powered platform is a significant step forward for our NIL support system. It provides efficiency, ensures compliance, and most importantly, empowers our student-athletes to professionally manage their personal brand and maximize their NIL opportunities without compromising their time."

"Robert Morris University’s commitment to providing transformative experiences for its athletes is evident through its innovative approach to NIL," said Jordon Rooney, CEO at JABA. "JABA is designed to help programs scale their NIL operations through the use of AI. We are proud to partner with RMU Athletics to ensure that every Colonial has a simple, powerful, and compliant way to engage with the market and unlock their full commercial potential."